The Social Selling Queen
In this episode Jill lays out a clear and concise definition of social selling.
She shares her personal transformation from an individual sales contributor to a globally recognized evangelist for an important new trend in selling.
Jill also breaks down the future of selling based on how we need to communicate with a younger generation that has grown up social and plugged in. As a pro who has seen a similar transformation in Marketing happen she has an interesting perspective.
Jill also references the research by Scott Brinker and the his publications for CMO's which can be found here.
Jill also calls out some cool Canadian start-ups Nudge and Vidyard eh.