the advocate whisperer
This episode is loaded with amazing advice for entrepreneurs, sales leaders, sales pros and marketers.
Mark breaks down how to hire your first sales rep, how to hire your first sales VP and how to get over your first your first carcass of a VP Sales.
Mark shares strategies for finding your first customers .... (it helps if they are bleeding from the neck) and also how to use a micro vertical roll out strategy - fancy words for targeting similar customers.
We get into the emotion of selling, and how to be successful by selling less.
Mark also covers land and expand vs. true enterprise deals as well as Missionary vs. Mercenary selling and the appropriate timing for each discipline.